/* ------------------------------------------------
   Asif Jaleel — v3, bold colour
   each project gets its own palette.
   the page is the contact sheet.
   built deliberately, not generated.
   ------------------------------------------------ */


/* tokens ------------------------------------- */
:root {
  /* paper + ink */
  --paper:   #fbf6ed;
  --ink:     #0a0a0a;
  --rule:    #1d1d1d;
  --mute:    #5b5950;

  /* the accent — used once, with intent */
  --accent:  #ffd60a;

  /* project palette (hand-picked, no Pantone book required) */
  --c-coupang:     #1f3df5;
  --c-rlux:        #ffffff;  /* the inverse — black on white. luxury reads quiet. */
  --c-wayfair:     #9333ea;
  --c-luna:        #06b6d4;
  --c-consumables: #ea580c;
  --c-apple:       #111111;
  --c-bmo:         #0f3aa8;

  /* type stacks */
  --display: -apple-system, BlinkMacSystemFont, "Inter", "Helvetica Neue",
             Helvetica, Arial, sans-serif;
  --serif:   "Iowan Old Style", "Charter", Cambria, Georgia, serif;
  --mono:    ui-monospace, "SF Mono", "JetBrains Mono", Menlo, monospace;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--display);
  font-size: 17px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img, video, svg { display: block; max-width: 100%; height: auto; }

a { color: inherit; }

p { margin: 0 0 1em; }

h1, h2, h3, h4 {
  font-family: var(--display);
  letter-spacing: -0.02em;
  line-height: 1.02;
  margin: 0;
}


/* marquee ------------------------------------ */
.marquee {
  overflow: hidden;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--mono);
  font-size: .78rem;
  padding: .7rem 0;
  border-bottom: 1px solid var(--ink);
  text-transform: uppercase;
  letter-spacing: .08em;
}
.marquee .track {
  display: inline-flex;
  white-space: nowrap;
  gap: 1.5rem;
  padding-left: 100%;          /* start offscreen */
  animation: scroll 38s linear infinite;
}
.marquee .track span { flex-shrink: 0; }
@keyframes scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .marquee .track { animation: none; padding-left: 1rem; }
}


/* top nav ------------------------------------ */
.top {
  position: sticky;
  top: 0;
  z-index: 10;
  background: var(--paper);
  border-bottom: 1px solid var(--ink);
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1rem 1.5rem;
}
.top .mark {
  display: inline-flex;
  align-items: center;
  gap: .55rem;
  font-weight: 700;
  text-decoration: none;
  font-size: 1rem;
  letter-spacing: -0.01em;
}
.top .mark .dot {
  width: 12px; height: 12px;
  border-radius: 50%;
  background: var(--accent);
  display: inline-block;
}
.top nav { display: flex; gap: 1.25rem; align-items: center; }
.top nav a {
  text-decoration: none;
  font-size: .95rem;
  font-weight: 500;
}
.top nav a:hover { text-decoration: underline; text-underline-offset: 4px; }
.top nav .nav-cta {
  background: var(--ink);
  color: var(--paper);
  padding: .55rem .95rem;
  border-radius: 999px;
  font-weight: 600;
}
.top nav .nav-cta:hover { background: var(--c-coupang); text-decoration: none; }


/* hero --------------------------------------- */
.hero {
  padding: clamp(4rem, 10vw, 8rem) 1.5rem clamp(3rem, 6vw, 5rem);
  max-width: 1280px;
  margin: 0 auto;
}

.manifesto {
  font-size: clamp(3.2rem, 11vw, 9.5rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.92;
  margin-bottom: 2rem;
}
.manifesto .l1,
.manifesto .l2,
.manifesto .l3 { display: block; }
.manifesto .l2 {
  font-family: var(--serif);
  font-weight: 400;
  font-style: italic;
  letter-spacing: -0.025em;
  color: var(--c-coupang);
  padding-left: 0.5em;          /* hung indent — designer-chosen */
}

.subhead {
  font-size: clamp(1.05rem, 1.5vw, 1.35rem);
  line-height: 1.5;
  max-width: 56ch;
  margin: 2rem 0 2.5rem;
  color: #1a1a1a;
}
.subhead strong { font-weight: 700; }

.hero-meta {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 2rem;
  border-top: 1px solid var(--ink);
  padding-top: 1.5rem;
  max-width: 720px;
  font-family: var(--mono);
}
.hero-meta div { display: flex; flex-direction: column; gap: .25rem; }
.hero-meta .lbl {
  font-size: .72rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--mute);
}
.hero-meta .val {
  font-size: .95rem;
  font-family: var(--display);
  font-weight: 600;
}


/* section heads ------------------------------ */
.section-head {
  max-width: 1280px;
  margin: 0 auto;
  padding: 0 1.5rem;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem;
  align-items: baseline;
  margin-bottom: 2.5rem;
}
.section-head .eyebrow {
  font-family: var(--mono);
  font-size: .78rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--mute);
  margin: 0;
}
.section-head h2 {
  font-size: clamp(1.8rem, 4vw, 3.2rem);
  font-weight: 700;
  letter-spacing: -0.03em;
}


/* work grid (asymmetric) --------------------- */
.work { padding: clamp(2rem, 6vw, 5rem) 0; }

.grid {
  max-width: 1280px;
  margin: 0 auto;
  padding: 0 1.5rem;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
}

.project {
  position: relative;
  text-decoration: none;
  color: inherit;
  display: block;
  border-radius: 14px;
  overflow: hidden;
  isolation: isolate;
  transition: transform .35s cubic-bezier(.2,.7,.2,1),
              box-shadow .35s ease;
}
.project:hover {
  transform: translateY(-4px);
  box-shadow: 0 18px 40px -16px rgba(0,0,0,.35);
}

.project .proj-inner {
  position: relative;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  min-height: 360px;
  display: flex;
  flex-direction: column;
  color: #fff;
}

.project.featured { grid-column: 1 / -1; }
.project.featured .proj-inner { min-height: 420px; }

/* per-project colour binding */
.project[data-color="coupang"]     { background: var(--c-coupang); }
.project[data-color="wayfair"]     { background: var(--c-wayfair); }
.project[data-color="luna"]        { background: var(--c-luna); }
.project[data-color="consumables"] { background: var(--c-consumables); }
.project[data-color="apple"]       { background: var(--c-apple); }
.project[data-color="bmo"]         { background: var(--c-bmo); }

/* R.LUX — the inverse. black ink on white paper. */
.project[data-color="rlux"] {
  background: #ffffff;
  border: 1px solid var(--ink);
}
.project[data-color="rlux"] .proj-inner { color: var(--ink); }

.proj-meta {
  display: flex;
  justify-content: space-between;
  font-family: var(--mono);
  font-size: .75rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  opacity: .85;
  margin-bottom: 2.5rem;
}

.project h3 {
  font-size: clamp(2.2rem, 4.5vw, 4rem);
  font-weight: 700;
  letter-spacing: -0.035em;
  line-height: 1;
  margin-bottom: 1rem;
}
.project.featured h3 {
  font-size: clamp(2.6rem, 6vw, 5.4rem);
}

.proj-role {
  font-family: var(--mono);
  font-size: .82rem;
  letter-spacing: .04em;
  text-transform: uppercase;
  opacity: .85;
  margin-bottom: 1.5rem;
}

.proj-line {
  font-size: 1.05rem;
  line-height: 1.4;
  max-width: 36ch;
  opacity: .95;
  margin: 0;
  flex-grow: 1;
}

.proj-end {
  margin-top: 2.5rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.proj-tag {
  font-family: var(--mono);
  font-size: .7rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  border: 1px solid currentColor;
  padding: .25rem .55rem;
  border-radius: 999px;
  opacity: .9;
}
.proj-arrow {
  font-size: 1.5rem;
  transition: transform .35s cubic-bezier(.2,.7,.2,1);
}
.project:hover .proj-arrow { transform: translateX(6px); }

.proj-mark {
  position: absolute;
  right: clamp(1rem, 2.5vw, 2rem);
  top: clamp(1rem, 2.5vw, 2rem);
  width: clamp(54px, 7vw, 92px);
  opacity: .75;
}


/* thesis pull-quote -------------------------- */
.thesis {
  max-width: 1100px;
  margin: 0 auto;
  padding: clamp(4rem, 10vw, 9rem) 1.5rem;
  text-align: left;
  position: relative;
}
.thesis .quote-mark {
  font-family: var(--serif);
  font-size: clamp(8rem, 16vw, 14rem);
  line-height: .8;
  color: var(--accent);
  margin: 0 0 -2rem;
  font-style: italic;
}
.thesis blockquote {
  font-family: var(--serif);
  font-size: clamp(1.75rem, 4.5vw, 3.6rem);
  font-style: italic;
  font-weight: 400;
  line-height: 1.15;
  letter-spacing: -0.015em;
  margin: 0 0 2rem;
  max-width: 22ch;
}
.thesis blockquote em {
  font-style: italic;
  color: var(--c-coupang);
  background: linear-gradient(180deg, transparent 60%, var(--accent) 60%);
  padding: 0 .05em;
}
.thesis cite {
  font-family: var(--mono);
  font-style: normal;
  font-size: .85rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--mute);
}


/* about / three column ----------------------- */
.about {
  background: var(--ink);
  color: var(--paper);
  padding: clamp(4rem, 8vw, 7rem) 0;
}
.about .section-head { margin-bottom: 3rem; }
.about .section-head h2 { color: var(--paper); }
.about .section-head .eyebrow { color: var(--accent); }

.three {
  max-width: 1280px;
  margin: 0 auto;
  padding: 0 1.5rem;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 2.5rem;
}
.three h4 {
  font-family: var(--mono);
  font-size: .8rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  margin-bottom: 1rem;
  color: var(--accent);
  font-weight: 500;
}
.three p {
  font-size: 1.05rem;
  line-height: 1.55;
  color: #e8e6dd;
}


/* CTA ---------------------------------------- */
.cta {
  padding: clamp(5rem, 10vw, 9rem) 1.5rem;
  text-align: center;
  max-width: 1100px;
  margin: 0 auto;
}
.cta h2 {
  font-size: clamp(2.8rem, 8vw, 6.5rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  margin-bottom: 1.5rem;
}
.cta .cta-line {
  font-size: 1.15rem;
  max-width: 44ch;
  margin: 0 auto 2.5rem;
  color: #2a2a2a;
}
.big-button {
  display: inline-flex;
  align-items: center;
  gap: .65rem;
  background: var(--ink);
  color: var(--paper);
  text-decoration: none;
  font-family: var(--mono);
  font-size: 1.05rem;
  padding: 1.1rem 1.75rem;
  border-radius: 999px;
  font-weight: 500;
  transition: background .25s ease, transform .25s ease;
}
.big-button:hover {
  background: var(--c-coupang);
  transform: translateY(-2px);
}
.big-button span { transition: transform .25s ease; }
.big-button:hover span { transform: translateX(4px); }
.cta .elsewhere {
  margin-top: 1.5rem;
  font-size: .92rem;
  color: var(--mute);
}
.cta .elsewhere a { color: inherit; }


/* footer ------------------------------------- */
footer {
  border-top: 1px solid var(--ink);
  padding: 2rem 1.5rem;
  font-family: var(--mono);
  font-size: .8rem;
  color: var(--mute);
  text-transform: uppercase;
  letter-spacing: .1em;
}
footer .dot {
  display: inline-block;
  width: 9px; height: 9px;
  border-radius: 50%;
  background: var(--accent);
  margin-right: .4rem;
  transform: translateY(1px);
}
footer p { margin: 0; }


/* scroll reveal ------------------------------ */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .8s ease, transform .8s ease; }
.reveal.is-in  { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}


/* =====================================================
   case study pages (v3/work/*.html)
   ===================================================== */
.case-hero {
  color: #fff;
  padding: clamp(4rem, 10vw, 8rem) 1.5rem clamp(3rem, 6vw, 5rem);
  position: relative;
}
.case-hero[data-color="coupang"]     { background: var(--c-coupang); }
.case-hero[data-color="wayfair"]     { background: var(--c-wayfair); }
.case-hero[data-color="luna"]        { background: var(--c-luna); }
.case-hero[data-color="consumables"] { background: var(--c-consumables); }
.case-hero[data-color="apple"]       { background: var(--c-apple); }
.case-hero[data-color="bmo"]         { background: var(--c-bmo); }
.case-hero[data-color="rlux"] {
  background: #ffffff;
  color: var(--ink);
  border-bottom: 1px solid var(--ink);
}
.case-hero[data-color="rlux"] .facts { border-top-color: rgba(10,10,10,.18); }

.case-hero .back {
  font-family: var(--mono);
  text-decoration: none;
  font-size: .82rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  opacity: .85;
}
.case-hero .back:hover { opacity: 1; }

.case-hero .case-num {
  font-family: var(--mono);
  font-size: .8rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  margin: 3rem 0 1.5rem;
  opacity: .85;
}
.case-hero h1 {
  font-size: clamp(2.8rem, 9vw, 8rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: .95;
  margin: 0 0 1.5rem;
  max-width: 1100px;
}
.case-hero .deck {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(1.2rem, 2vw, 1.6rem);
  line-height: 1.4;
  max-width: 48ch;
  opacity: .95;
  margin: 0 0 3rem;
}
.case-hero .facts {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, max-content));
  gap: 2rem 3rem;
  border-top: 1px solid rgba(255,255,255,.3);
  padding-top: 1.25rem;
  max-width: 1100px;
  margin: 0;
  font-family: var(--mono);
}
.case-hero .facts dt {
  font-size: .72rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  opacity: .7;
  margin-bottom: .35em;
}
.case-hero .facts dd {
  font-family: var(--display);
  font-size: 1rem;
  font-weight: 600;
  margin: 0;
  line-height: 1.3;
}

.case-body {
  max-width: 720px;
  margin: 0 auto;
  padding: clamp(3rem, 6vw, 5rem) 1.5rem clamp(4rem, 8vw, 7rem);
}
.case-body h2 {
  font-family: var(--mono);
  font-size: .82rem;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--mute);
  margin: 2.5rem 0 1rem;
}
.case-body h2:first-child { margin-top: 0; }
.case-body p {
  font-size: 1.15rem;
  line-height: 1.6;
}

.case-body figure {
  margin: 2.5rem -1rem;        /* small bleed outward on desktop */
  display: flex;
  justify-content: center;
  flex-direction: column;
  align-items: center;
}
.case-body figure img,
.case-body figure video {
  width: auto;
  max-width: 100%;
  max-height: 86vh;            /* tall portrait clips don't take over the page */
  border-radius: 12px;
  background: #ececec;
}
.case-body figure figcaption { align-self: flex-start; }
.case-body figure figcaption {
  font-family: var(--mono);
  font-size: .78rem;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--mute);
  margin-top: .85rem;
  padding-left: .25rem;
}

.case-body .award {
  display: inline-flex;
  align-items: center;
  gap: .55rem;
  background: var(--accent);
  color: var(--ink);
  padding: .45rem .8rem;
  border-radius: 999px;
  font-family: var(--mono);
  font-size: .78rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  font-weight: 600;
  margin-bottom: 1.5rem;
}

.case-body .next {
  margin-top: 4rem;
  padding-top: 2rem;
  border-top: 1px solid var(--ink);
  display: flex;
  justify-content: space-between;
  font-family: var(--mono);
  font-size: .85rem;
  text-transform: uppercase;
  letter-spacing: .12em;
}
.case-body .next a { text-decoration: none; }
.case-body .next a:hover { color: var(--c-coupang); }


/* responsive --------------------------------- */
@media (max-width: 820px) {
  .top { padding: .85rem 1.15rem; }
  .top nav { gap: .85rem; }
  .top nav a { font-size: .9rem; }

  .hero { padding: 3rem 1.15rem 2.5rem; }
  .manifesto { line-height: .95; }
  .manifesto .l2 { padding-left: 0.25em; }

  .hero-meta { grid-template-columns: 1fr; gap: 1rem; }

  .section-head { grid-template-columns: 1fr; gap: .35rem; }

  .grid { grid-template-columns: 1fr; padding: 0 1.15rem; }
  .project.featured { grid-column: 1; }
  .project .proj-inner { min-height: 320px; }

  .three { grid-template-columns: 1fr; gap: 1.75rem; padding: 0 1.15rem; }

  .case-hero .facts { grid-template-columns: 1fr 1fr; }
  .case-body { padding: 2.5rem 1.15rem 4rem; }
}

@media (max-width: 420px) {
  .marquee { font-size: .7rem; }
  .manifesto { font-size: 3rem; }
  .case-hero .facts { grid-template-columns: 1fr; }
}