Context
bmo.com was the bank’s front door for millions of customers. It had grown by accretion rather than by design — a common state for a large enterprise site — and required a coherent overhaul.
Approach
Designed the overhaul from the information architecture out. Worked across business lines to keep their needs intact while simplifying what customers actually saw. Mobile and web in parallel, not in sequence.
Outcome
The redesigned platform shipped and held up. The broad structure of that work informed BMO’s digital direction for years afterwards.