Head of Product Design & Research at Coupang. AI runs the cadence; design owns the decisions that require taste. Previously Wayfair, Amazon, BMO.
Sr Director · Head of Product Design & Research · 2023 → now
AI-driven commerce at national scale. Currently building agent mode — a conversational shopping assistant inside the storefront. A design tooling shift lifted team efficiency by roughly 80 percent.
Read the Coupang case →Sr Director · Head of Product Design & Research
Luxury beauty, branded commerce. Each brand its own shop; data-driven recommendations; 24-hour rocket delivery. Won the iF Design Award in the User Experience category.
Read the R.LUX case →Director · Head of Product Design
A full-funnel replatform onto a component model. The fastest testing and iteration in the company’s history. Three pieces of work inside — brand-as-destination, interactive moodboards, predictive search.
Read the Wayfair case →Sr UX Design Lead · Amazon
A branded storefront inside Amazon — Lancôme’s editorial identity rendered as a shoppable mobile experience. Designed and led the end-to-end interaction, from the cover and category browse through to product detail and editorial story pages.
Earlier work shared by request. Drop me a line for the password.
Sr Manager · UX Design
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06Head of UX Design & Research
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07Sr UX Design Lead
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08Senior Interaction Design Lead
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I’ve built design organisations to seventy-five people — a leadership bench of four directors plus a principal-level North Star group. I care about the operating model: career frameworks, hiring, and the speed-to-polish trade-offs that decide whether a team moves fast without losing quality.
Across product design, research, content, brand, design systems, and design technology. High fashion, creative agencies, fintech, ecommerce. Italy, Canada, the United States, South Korea.
Also on LinkedIn.