Asif
Jaleel

Product design leader

00:00:00

Head of Product Design & Research at Coupang. Previously Wayfair, Amazon, BMO.

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Sr Director · Head of Product Design & Research

Coupang

AI-driven commerce at national scale. Currently building agent mode.

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Sr Director · Head of Product Design & Research

R.LUX

iF Design Award — User Experience

Luxury beauty, branded commerce. Twenty-four-hour rocket delivery.

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Director · Head of Product Design

Wayfair

A full-funnel replatform onto a component model. The fastest testing and iteration in the company’s history.

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Sr UX Design Lead · Amazon

Lancôme
on Amazon

A branded storefront inside Amazon — editorial identity rendered as a shoppable mobile experience.

02 — Private

Private
work

Earlier work shared by request. Drop me a line for the password.

03 — About

I lead by combining design taste with product and business instinct.

I’ve built design organisations to seventy-five people — a leadership bench of four directors plus a principal-level North Star group. I care about the operating model: career frameworks, hiring, and the speed-to-polish trade-offs that decide whether a team moves fast without losing quality.

Across product design, research, content, brand, design systems, and design technology. High fashion, creative agencies, fintech, ecommerce. Italy, Canada, the United States, South Korea.

04 — Contact

Let’s
talk.

Also on LinkedIn.