Context
Apple shopping inside Amazon didn’t look or feel like the rest of the catalog — and it shouldn’t have. The brief was to design an experience hundreds of millions of customers could trust, that respected both Apple’s identity and Amazon’s scale.
Approach
Led design across mobile, tablet, desktop, and early VR/AR. Worked across product, engineering, marketing, vendor, and brand stakeholders on both sides. The work also needed to be scalable enough to apply to other partner categories afterwards.
Outcome
Shipped across the major surfaces and set a pattern other partner integrations later borrowed from. A small early VR/AR experiment informed how the team approached spatial commerce in the years that followed.